The way we communicate has changed over the past several decades. Along with new forms of communication like email and texting, new “languages” have emerged. One such “language” is emojis. It seems like everyone uses them - from your 3-year-old nephew to your 92-year-old grandmother, and it’s no surprise that marketers are using them, too. But are they actually effective within paid social platforms? And how do you use them appropriately in Facebook ads? We decided to do a little research and testing within Facebook and find out what all the hype is about!
With over a billion people using Facebook every day, it's time you got serious about your advertising game. From a creative standpoint -- between compelling ad text and graphics, to expertly crafted landing pages -- there are plenty of smart tactics to follow if you want to get the most out of your marketing spend.
In part 1 and part 2 of our Social Media Management Guide, we shared some of the best practices for engaging with your followers. But now we’re getting to the nitty gritty — creating posts that command their attention. It’s important to know that building your online presence organically is so much more than the #MotivationMonday tweets you push once a week. It’s a combination of complete ingenuity and the close following of these tried-and-true tips:
Unless you’re trying to make it big in Hollywood, negative attention is not your friend. Anything you post that is off-brand, offensive, or factually incorrect can ruin your social street cred. In Part 2 of our Social Media Success Guide, we share our must-know tips for protecting your brand from unwanted time in the spotlight.
A company’s online presence can be the difference between a conversion and being completely looked over. No matter how great your product or service is, if a customer can’t get to know your company through social media, thoughtful content, or online reviews, we're 99.9% sure they’ll choose a company who offers more personality and a more in-depth look into their business.