If you're out to get a significant increase in website traffic, just appearing on the organic search results isn't enough. You need to rank higher to stand out among your competitors — especially with the COVID-19 disruptions the world is grappling with now. So, it makes sense to redesign your marketing efforts to include a strategy for Google Maps.
Studies show that over 50% of web traffic and 40% of revenue is driven by organic search. That's why many businesses and marketing agencies continuously strive to generate more search traffic to ensure that their websites rank higher and get more attention online.