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Top 5 Conversion Rate Optimization Best Practices

May 12, 2020 11:56:10 AM / by Guest posted in Analytics, CRO

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Increased website visits and traffic mean nothing if nothing happens. If your organic or paid media landing pages are getting hits but not making sales, then you need some help in the conversion rate optimization (CRO) department. It’s not hard to turn those website visitors into paying customers. Learn how with these conversion rate optimization best practices for 2020. 

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How to Evolve Your Marketing Strategy During COVID-19

Apr 13, 2020 4:31:03 PM / by Becca Reagle posted in News, Paid Search, Paid Social, Analytics

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When it comes to your marketing strategies, adaptability is key during difficult times. It is important now more than ever to stay in touch with your consumers’ needs and how their preferences are changing. 

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Advanced Google Tag Manager Tips - Tracking HTML Video Elements

Apr 3, 2020 11:09:25 AM / by Nicholas Hoium posted in Analytics

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Hello and welcome back to another advanced tip for Google Tag Manager. Today, we will be discussing how to build a listener for tracking HTML Video interactions in a way that allows us to use the built-in video triggers that currently only support YouTube videos. This will require knowledge of JavaScript and specifically how to listen for and react to media events. Don’t worry though, we will be providing a full example that you can use to track your videos.

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Advanced Google Tag Manager Tip - Javascript Utility Variables

Mar 30, 2020 4:37:42 PM / by Nicholas Hoium posted in Analytics

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Welcome to the first of a series of tips for managing complex tracking implementations in Google Tag Manager. Today we will be discussing JavaScript Utility Variables, going over what they are, with examples, and how you can make use of them to eliminate some of the variable bloat your container may have.

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