Studies show that over 50% of web traffic and 40% of revenue is driven by organic search. That's why many businesses and marketing agencies continuously strive to generate more search traffic to ensure that their websites rank higher and get more attention online.
We've detailed some of the most effective SEO practices to help you rank on page one for your keywords. SEO can also help you increase the site's organic traffic. Apply these noteworthy tactics to reach your ranking goals for the long term.
How to Increase Your Organic Search Rankings In 7 Easy Steps
Getting your webpage to rank highly in Google's organic search listings for your target keywords is extremely important. The Google algorithm processes over 3.5 billion searches per day. Chances are, you already have some serious competition for the top slot on the SERPs. If you want to dominate the SERPs and increase your organic search rankings, you've got to bring your SEO A-game to the page.
Search engine optimization is a digital marketing strategy that helps generate leads by increasing the quantity and quality of your website traffic through organic search engine results. But the trouble is that SEO isn't a set-it-and-forget-it job; it takes continuous effort over several months to ensure that your hard work pays off.
Ready to increase your organic search ranking?
According to a Google Search Ranking Case Study, a professional blogger and columnist had their website show up on the first page of Google results by using many of the tactics listed below. They managed to achieve this by focusing on long-tail keywords and building backlinks through outreach, guest blog posts, and commenting. Let's learn more.
1. Define Organic Traffic Strategy
If you want to reap the long-term benefits of your SEO campaigns, you need a data-driven SEO strategy. This strategy should clearly state your objectives and include a game plan to help you achieve them.
If you need more visitors but don't care for conversions, develop a broad keyword targeting strategy. But if you need to increase traffic and direct it to particular parts of your website, you need a more specific SEO plan. It's best to get professional guidance for this stage, so you know exactly what needs to be done.
2. Create High-Quality Content
A recent study suggests that 72% of online marketers believe that content marketing is their most effective SEO tactic. Useful and valuable content with strong anchor text and defined headlines can help you gain a loyal following and more customers.
Start with keyword research and incorporate high ranking keywords naturally, but don't overdo it. Well-written content with highly-targeted keywords woven carefully throughout is the key to increasing your organic search rankings. Also, good quality content that appeals to the visitor, compels them to share it on social media, and link back to it helps boost your organic search rankings.
3. Improve Page Loading Time
A slow-loading website can damage your website's organic ranking and ultimately reduces the conversion rate. Bounce rates can increase by a whopping 50% if a website takes only two extra seconds to load. Therefore, you need to optimize your website's page load time to ensure that customers stay on the page to consume and engage with your content. When Google sees that users prefer browsing through your site, it also starts ranking your web pages more highly to enhance the reader experience.
4. Use Long-Tail Keywords
Focus on keywords that are more specific to your product or service. Incorporating them into your blog posts or website copy helps Google and other search engines to rank for less competitive keywords. It also allows you to write relevant content that can feature your products or services to a more relevant audience
5. Page Title Optimization
The HTML title tag of a webpage is meant to be a concise description of that page's content. Google considers these page titles as the second most crucial element for SEO. They should be less than 70 characters as any text beyond is cut off when listed in search results. You should also incorporate your main keyword in the title and make sure it is catchy enough to get someone to click.
6. Compelling Meta Description
A meta-description gives the reader's a sneak-peek into the webpage's content. Meta descriptions are displayed under the page title in the search engine results.
While they aren’t a ranking factor, if your meta-descriptions are appealing, it will boost your website's click-through rate. You can insert targeted keywords in this description — the search engine displays these in bold in the SERPs. A good meta-description forces the searcher to want to read your article.
7. Use Outbound & Internal Links
Inserting outbound links on your page amps up its authority and sets you up as an expert on the subject. When you link to reliable sources, it increases your credibility and quality of your content and subsequently boosts the number of visitors. Adding internal links to other blog posts or service pages not only helps with SEO but also keeps those new visitors on your website and improves user experience.
There's no quick fix to help you increase organic search engine ranking. By following the best SEO practices, you can get to the top relatively quickly and stay there for a long time.
Are you looking to increase your organic search rankings, and therefore, sales numbers? Get in touch with us today. Our SEO experts will put together a custom content marketing plan for your business designed for increased brand awareness and conversions.