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Advanced Google Tag Manager Tips - Tracking HTML Video Elements

Apr 3, 2020 11:09:25 AM / by Nicholas Hoium posted in Analytics

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Hello and welcome back to another advanced tip for Google Tag Manager. Today, we will be discussing how to build a listener for tracking HTML Video interactions in a way that allows us to use the built-in video triggers that currently only support YouTube videos. This will require knowledge of JavaScript and specifically how to listen for and react to media events. Don’t worry though, we will be providing a full example that you can use to track your videos.

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Advanced Google Tag Manager Tip - Javascript Utility Variables

Mar 30, 2020 4:37:42 PM / by Nicholas Hoium posted in Analytics

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Welcome to the first of a series of tips for managing complex tracking implementations in Google Tag Manager. Today we will be discussing JavaScript Utility Variables, going over what they are, with examples, and how you can make use of them to eliminate some of the variable bloat your container may have.

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What The CCPA Means for Your Business

Mar 19, 2020 12:00:48 PM / by Becca Reagle posted in News

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Increase Leads / Conversions on Facebook Using Emojis

Jan 30, 2020 3:35:59 PM / by Logan Hartman & Becca Reagle posted in Social Media, Paid Social, Paid Media

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The way we communicate has changed over the past several decades. Along with new forms of communication like email and texting, new “languages” have emerged. One such “language” is emojis. It seems like everyone uses them - from your 3-year-old nephew to your 92-year-old grandmother, and it’s no surprise that marketers are using them, too. But are they actually effective within paid social platforms? And how do you use them appropriately in Facebook ads? We decided to do a little research and testing within Facebook and find out what all the hype is about!

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Inside INdiana Business Tech Town Hall: Women in Tech

Jul 18, 2017 3:33:20 PM / by Found Search + Marketing posted in Events, News

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On June 30, 2017, our founder and managing partner Julie Warnecke took part in another special feature for Inside Indiana Business, this time around for their first Tech Town Hall broadcast of 2017.

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FoundSM recognized with Select Status in new expanded Bing Partner Program

Nov 15, 2016 2:51:02 PM / by Found Search + Marketing posted in Events, News, Paid Search

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There’s something really exciting brewing between Bing and FoundSM! Today, as part of their expansion of the Bing Partner Program, Microsoft named our agency as one of a group of key partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.

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Game-Changing Facebook Advertising Tips [Infographic]

Jul 29, 2016 7:00:43 AM / by Found Search + Marketing posted in Social Media

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With over a billion people using Facebook every day, it's time you got serious about your advertising game. From a creative standpoint -- between compelling ad text and graphics, to expertly crafted landing pages -- there are plenty of smart tactics to follow if you want to get the most out of your marketing spend.

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Big Changes in Motion for Paid Search Text Ads

Jul 6, 2016 12:23:45 PM / by Ryan Eme posted in Paid Search

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If you’re active in the paid search arena, whether an agency or in-house, you have likely heard about the new Expanded Text Ads (live to everyone as of 07/27/16 - read the Google update here). What you may not have heard is that BingAds is likely planning on a similar timeline for their version of Expanded Text Ads.

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Social Media Success Pt. 3: Make Engagement Easy

Jun 3, 2016 5:25:46 PM / by Found Search + Marketing posted in Social Media

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In part 1 and part 2 of our Social Media Management Guide, we shared some of the best practices for engaging with your followers. But now we’re getting to the nitty gritty — creating posts that command their attention. It’s important to know that building your online presence organically is so much more than the #MotivationMonday tweets you push once a week. It’s a combination of complete ingenuity and the close following of these tried-and-true tips:

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Inside INdiana Feature: Paving the Way for Women in Business

May 31, 2016 10:19:01 AM / by Found Search + Marketing posted in News

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Back in March, Inside INdiana Business interviewed our founder and managing partner Julie Warnecke during their exclusive women entrepreneur show in celebration of International Women's Day.

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