Trust the Accuracy of Your Google Analytics Data
One thing that we can all agree upon is that change is the only constant in the digital world. Keeping up to date with product releases, your website, and your user behavior is critical. But things continue to change. Tracking data accurately through these changes is also critical. Whether your organization leverages Google Analytics as the main analytics platform, or you use Google Analytics as a backup to another analytics platform, it is still important to ensure that your analytics data is as clean as possible.