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8 Reasons You Should Conduct Yearly Google Analytics Audits

Jun 17, 2020 1:46:18 PM / by Ryan Eme & Nicholas Hoium

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Trust the Accuracy of Your Google Analytics Data

One thing that we can all agree upon is that change is the only constant in the digital world. Keeping up to date with product releases, your website, and your user behavior is critical. But things continue to change. Tracking data accurately through these changes is also critical. Whether your organization leverages Google Analytics as the main analytics platform, or you use Google Analytics as a backup to another analytics platform, it is still important to ensure that your analytics data is as clean as possible.

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The ABC’s of How to Rank Higher on Google Maps

Jun 11, 2020 3:19:40 PM / by Guest posted in Analytics, SEO

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If you're out to get a significant increase in website traffic, just appearing on the organic search results isn't enough. You need to rank higher to stand out among your competitors — especially with the COVID-19 disruptions the world is grappling with now. So, it makes sense to redesign your marketing efforts to include a strategy for Google Maps.

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How to Increase Your Organic Search Rankings In 7 Easy Steps

May 28, 2020 3:02:45 PM / by Guest posted in SEO

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Studies show that over 50% of web traffic and 40% of revenue is driven by organic search. That's why many businesses and marketing agencies continuously strive to generate more search traffic to ensure that their websites rank higher and get more attention online.

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Top 5 Conversion Rate Optimization Best Practices

May 12, 2020 11:56:10 AM / by Guest posted in Analytics, CRO

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Increased website visits and traffic mean nothing if nothing happens. If your organic or paid media landing pages are getting hits but not making sales, then you need some help in the conversion rate optimization (CRO) department. It’s not hard to turn those website visitors into paying customers. Learn how with these conversion rate optimization best practices for 2020. 

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How to Evolve Your Marketing Strategy During COVID-19

Apr 13, 2020 4:31:03 PM / by Becca Reagle posted in News, Paid Search, Paid Social, Analytics

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When it comes to your marketing strategies, adaptability is key during difficult times. It is important now more than ever to stay in touch with your consumers’ needs and how their preferences are changing. 

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Advanced Google Tag Manager Tips - Tracking HTML Video Elements

Apr 3, 2020 11:09:25 AM / by Nicholas Hoium posted in Analytics

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Hello and welcome back to another advanced tip for Google Tag Manager. Today, we will be discussing how to build a listener for tracking HTML Video interactions in a way that allows us to use the built-in video triggers that currently only support YouTube videos. This will require knowledge of JavaScript and specifically how to listen for and react to media events. Don’t worry though, we will be providing a full example that you can use to track your videos.

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Advanced Google Tag Manager Tip - Javascript Utility Variables

Mar 30, 2020 4:37:42 PM / by Nicholas Hoium posted in Analytics

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Welcome to the first of a series of tips for managing complex tracking implementations in Google Tag Manager. Today we will be discussing JavaScript Utility Variables, going over what they are, with examples, and how you can make use of them to eliminate some of the variable bloat your container may have.

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What The CCPA Means for Your Business

Mar 19, 2020 12:00:48 PM / by Becca Reagle posted in News

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Increase Leads / Conversions on Facebook Using Emojis

Jan 30, 2020 3:35:59 PM / by Logan Hartman & Becca Reagle posted in Social Media, Paid Social, Paid Media

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The way we communicate has changed over the past several decades. Along with new forms of communication like email and texting, new “languages” have emerged. One such “language” is emojis. It seems like everyone uses them - from your 3-year-old nephew to your 92-year-old grandmother, and it’s no surprise that marketers are using them, too. But are they actually effective within paid social platforms? And how do you use them appropriately in Facebook ads? We decided to do a little research and testing within Facebook and find out what all the hype is about!

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Inside INdiana Business Tech Town Hall: Women in Tech

Jul 18, 2017 3:33:20 PM / by Found Search + Marketing posted in Events, News

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On June 30, 2017, our founder and managing partner Julie Warnecke took part in another special feature for Inside Indiana Business, this time around for their first Tech Town Hall broadcast of 2017.

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