Studies show that over 50% of web traffic and 40% of revenue is driven by organic search. That's why many businesses and marketing agencies continuously strive to generate more search traffic to ensure that their websites rank higher and get more attention online.
Increased website visits and traffic mean nothing if nothing happens. If your organic or paid media landing pages are getting hits but not making sales, then you need some help in the conversion rate optimization (CRO) department. It’s not hard to turn those website visitors into paying customers. Learn how with these conversion rate optimization best practices for 2020.
When it comes to your marketing strategies, adaptability is key during difficult times. It is important now more than ever to stay in touch with your consumers’ needs and how their preferences are changing.
The way we communicate has changed over the past several decades. Along with new forms of communication like email and texting, new “languages” have emerged. One such “language” is emojis. It seems like everyone uses them - from your 3-year-old nephew to your 92-year-old grandmother, and it’s no surprise that marketers are using them, too. But are they actually effective within paid social platforms? And how do you use them appropriately in Facebook ads? We decided to do a little research and testing within Facebook and find out what all the hype is about!
There’s something really exciting brewing between Bing and FoundSM! Today, as part of their expansion of the Bing Partner Program, Microsoft named our agency as one of a group of key partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.
With over a billion people using Facebook every day, it's time you got serious about your advertising game. From a creative standpoint -- between compelling ad text and graphics, to expertly crafted landing pages -- there are plenty of smart tactics to follow if you want to get the most out of your marketing spend.