The way we communicate has changed over the past several decades. Along with new forms of communication like email and texting, new “languages” have emerged. One such “language” is emojis. It seems like everyone uses them - from your 3-year-old nephew to your 92-year-old grandmother, and it’s no surprise that marketers are using them, too. But are they actually effective within paid social platforms? And how do you use them appropriately in Facebook ads? We decided to do a little research and testing within Facebook and find out what all the hype is about!
There’s something really exciting brewing between Bing and FoundSM! Today, as part of their expansion of the Bing Partner Program, Microsoft named our agency as one of a group of key partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.
With over a billion people using Facebook every day, it's time you got serious about your advertising game. From a creative standpoint -- between compelling ad text and graphics, to expertly crafted landing pages -- there are plenty of smart tactics to follow if you want to get the most out of your marketing spend.
If you’re active in the paid search arena, whether an agency or in-house, you have likely heard about the new Expanded Text Ads (live to everyone as of 07/27/16 - read the Google update here). What you may not have heard is that BingAds is likely planning on a similar timeline for their version of Expanded Text Ads.
In part 1 and part 2 of our Social Media Management Guide, we shared some of the best practices for engaging with your followers. But now we’re getting to the nitty gritty — creating posts that command their attention. It’s important to know that building your online presence organically is so much more than the #MotivationMonday tweets you push once a week. It’s a combination of complete ingenuity and the close following of these tried-and-true tips:
Back in March, Inside INdiana Business interviewed our founder and managing partner Julie Warnecke during their exclusive women entrepreneur show in celebration of International Women's Day.